ART DIRECTION [ GAME DESIGN ]
ROBLOX X SPOTIFY - PLANET HIP-HOP
Spotify Island is a fun and interactive way for generation aplha (8-12years old) + generation Z (15-12 years old) to discover new music and explore different genres. Planet Hip-Hop specifically caters to fans of Hip-Hop and offers a unique virtual experience where they can engage with the culture in a playful and engaging way.
From the lush green grasslands of Spotify Island to the recent launch of K-Park’s bright ethereal fantasy world, we wanted to take our Hip Hop experience in a vastly different direction of afro-futurism.
From the lush green grasslands of Spotify Island to the recent launch of K-Park’s bright ethereal fantasy world, we wanted to take our Hip Hop experience in a vastly different direction of afro-futurism.
ROLES:
Art Directors:
Steven Conaway, Alyssa Williams
Creative Directors: Dominique Wynne, Edward Yeung, Marie Ronn
Developers:
The Gang Agency
Art Directors:
Steven Conaway, Alyssa Williams
Creative Directors: Dominique Wynne, Edward Yeung, Marie Ronn
Developers:
The Gang Agency
Doechii Avatar + Game Experience
Out of Home
Los Angeles Reef- Daily Impressions: ~4MM
- Weekly Impressions: ~26MM
