Artist Rebrand

Thom Yorke


MAIP 4A’s FELLOWSHIP 2020 CHALLENEGE: POV your favorite music artist is rebranding, and they want you to art direct their new look.  
MUSIC ARTIST: Thom Yorke’s music speaks on having a dependency on technology to save us yet it holds the power to be our demise. He speaks on dull people and the loss of their individuality, feeling isolated from others, defying control, lucid dreaming, and conformity. However, since Thom branded out to be a solo artist his current branding does not represent that.
ROLE: Art Director, Creative Strategist, Designer
SOLUTION #1:Create affordable branding for the people who can not afford concert merchandise, they can take home branded sparkling water and tickets from the concession stands.


SOLUTION #2: Give Thom a new aesthetic that fits his conspiracy theory, metaphysical, dream-state lyrics. 

 




DESIGN PROCESS

Why this design?
Well, communication is only 7% verbal and 93% non-verbal according to the 7% rule. Most of us talk with our hands, therefore, I wanted to send a non-verbal message. I wanted the hands to represent someone drowning but also someone raising their hands, this is a visual representation of the Thom's bittersweet symphony. He gives you a information but yet allows the viewer to create their own narrative.









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