App DesignTrader Joes
Trader Joes
ELEPHANT AGENCY APP DEVELOPMENT ASSIGNMENT 2020: Create a grocery app for spontaneous young shoppers that brings the real experience of Trader Joe’s into the digital world.
SOLUTION #1: Developed fun categories to spark ideas for the user (ie: Date Night recipes, Netflix Party recipe, Lazy Sunday Recipes).
SOLUTION #2: Curated food pairings with alcoholic and non-alochol beverages.
SOLUTION #3: Generated a virtual shopping experience to keep the excitement surrounding Trader’s unique package design shopping experience during the stay-at-home request.
SOLUTION #2: Curated food pairings with alcoholic and non-alochol beverages.
SOLUTION #3: Generated a virtual shopping experience to keep the excitement surrounding Trader’s unique package design shopping experience during the stay-at-home request.
ROLE: Art Director, Creative Strategist
RESEARCH GOALS:
1. Examine how young city dwellers' approach in-store grocery shopping.
2. Discover why customers prefer Trader Joe's.
3. Find out what people think about digital grocery apps.
RESEARCH GOALS:
1. Examine how young city dwellers' approach in-store grocery shopping.
2. Discover why customers prefer Trader Joe's.
3. Find out what people think about digital grocery apps.
