App Design

Trader Joes



ELEPHANT AGENCY APP DEVELOPMENT CHALLENGE 2020: Create a Trader Joe’s mobile app that separates from the numerous delivery grocery applications.
 
SOLUTION #1: Developed fun categories to spark ideas for the user (ie: Date Night recipes, Netflix Party recipe, Lazy Sunday Recipes)

SOLUTION #2: Curated food pairings with alcoholic and non-alochol beverages.

SOLUTION #3: Generated a virtual shopping experience to keep the package design experience alive during the stay at home request.
ROLE: Art Director, Creative Strategist
RESEARCH GOALS:
1. Evaluate young city dwellers' approach to in-store grocery shopping
2. Understand why consumers choose Trader Joe's
3. Discover sentiments of digital grocery apps













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